Co Founder and Director
The Export Group
Matthew has close to 20 years experience working in the export functions of major iconic Australian FMCG businesses including 5 years at Campbell Arnott’s.
He has led the growth of Weet-Bix in China from a zero base to now being one of the most successful Australian food brands in the market.
Living in Shanghai, he sees the opportunity that is open to Australian FMCG brand owners and knows how to build a brand from a small base.